Our
Services
Strategic Planning
(Strategic Plan is the vision that together we strive for) Advertising has evolved into a science. The Connection is powered by routine study of market science and human behavior. As such, we go by strategic planning and ensure that it works for the client we serve. We deliver the plan which is most functional and cost effective for any product or services.
Combing the strengths of all the departments, we offer the following services to our clients:
- Advertisement in print (newspaper, magazines & web portals). Advertising in electronics (Television, radio & local cables).
- Advertising in outdoor media (billboards, neon sign, shop signs and all other outdoor advertisements).
- Event Management.
- Printing of all sorts (digital and paper printing).
- Film production, audio recording, and production of animation and computer graphics.
- Public Relations (PR) Management: Image equity 8: brand equity management, Perception forecast, Press meets.
- Direct Marketing Brochures, POPs, Road shows, Event management, Rural advertising, Seminars 8: Conferences. Media Planning, Buying and Execution.
- Marketing Research Test Advertising, Perception Study, Sample Survey and Analysis, Desk Research, Market Research.
- Social Networking.
- Persuasion or Active Engagement on issue-based initiative. Social and Behavioral Communications.
- Digital and Social Media Marketing Communication.
Our
Specialties
Media Planning, Buying, Supply Solutions & Event Management
Print Media
Broadcast Media
Outdoor Media
Digital Media
All National and Regional Newspapers
All news, fashion & lifestyle, sports Magazines
All Entertainment and news based Television Channels All Radio Channels
Billboards and all outdoor location branding LED and all modern Displays
All international publishers like Facebook, YouTube, etc.
Public Relations
(PR)
Media Public Relations (PR)
Press Office for the clients
Media Monitoring/Media
tracking-Print,
Broadcast and online
Customized Media Database
Profiling of
key Media Contacts
Preparing fact sheets/ notes/
profiles
Media Intelligence I Media
Perception
Audit
Corporate Communications
Creating Platform (Key Message
Development Crisis Management
Event Management Audio-Visual
Production. Speech Writing
Translations
Product Communications
Brand Management
Client based Product Programs
Reputation
Management
Consumer/Investor/Government/Employee Relations
Client Based Social Activities
(CSR)
Impact Reach: Working closely
with stakeholders/ Government/
Policy Makers/ Agencies/
Rural Employee Training on
Customer Care and PR training.
Product Profiling
Previews I reviews
Features I Articles
Advertorial I Op-eds
Billboard advertising is our traditional OOH advertising format, but we have transformed the term OOH into Digital out-of-home (DOOH) which refers to dynamic media distributed across place-based networks in venues including, but not limited to:
- Cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces.
- PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or Jumbotrons.
- We offer our client with innovative idea and medium so that it draws definite market attention.
The difference between good events and great events is tight execution on marketing, automation of administrative tasks, and good management of the events.
Over 12 years of event consulting, our staff has discovered effective best practices for event planning and management by their own. Specifically through these 12 + event experiences, our staff of event consultants has revealed the best ways for event and meeting planners to fill the room, not overbook, and manage events efficiently.
Our secrets for managing an event are as follows:
- Launching
- Product Reveal
- Road Show
- Product Sampling
- Celebrations Events
- Concert
- Activation
- Press Conferences
- Trade Fair
- Dealer Conferences/AGM
- Corporate Events
Gift items is not only an item to be gifted, we mean it a medium of branding! It represents image and prestige of a brand. We offer tailor made items that fits with brand personality, we offer innovative items, as:
- Metal and leather goods for promotional purposes,
- T-shirts, Caps, Bags for occasions,
- Mug, Umbrella and all other trade gifts,
- Crests, medal for recognitions,
- Corporate gifts for Annual events and festivals, etc.
Monitoring, evaluation and re-planning on any specific assignment is a regular part of our work strategy. Formative research, quick survey and baseline survey will provide feedback whether the campaign/event is playing its intended role into audiences’ mindset or not. In this regard a monitoring tool will need to be devised to get quick feedback.
Regular monitoring of communication interventions followed by evaluation to measure effect will be the key to the effectiveness and success of any communication. Based on evaluation findings new sets of communication activities may need to be devised to fill in any information gap or strengthen an ongoing intervention.
The following monitoring and evaluation activities are considered to be very important for the desired success:
- Initial baseline & formative studies, complemented by follow–up and impact studies, in order to determine the awareness-level changes of the target audience, and their recall of main messages disseminated through the various communication interventions; and,
- Monitoring of airing and use of media materials produced — the distribution of materials and spot–checks to confirm receipt and use.
We always follow a pre fixed and approved process to conduct any task or assignment of our clients, so, noting happened behind our projection in practical. If, for any unavoidable reason, any complaint we receive from our valued client, we straight comply with our client’s view and solve the issue immediately ensuring our both convenient.
